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E-commerce · 2025

Nova — Headless Commerce

Reimagined a legacy Shopify store as a headless Hydrogen storefront with editorial content baked in.

Shopify
Hydrogen
Sanity
Nova — Headless Commerce

01. The problem

A rigid Shopify theme was blocking the marketing team from launching campaigns without engineering.

02. Our approach

Content model workshop with editors, then a Hydrogen + Sanity build with real-time preview and A/B testing baked in.

03. The solution

Editors ship campaigns in hours, not weeks. Store loads 3× faster and integrates with their CRM and reviews platform natively.

04. Results

2.4×

Conversion rate lift

4h → 15m

Time to publish campaign

1.1s

LCP

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